B2B lead generation from one plan, across search, AI answers, LinkedIn and outbound.
Your B2B GTM run end to end, inbound and outbound, in place of an agency or a stack of tools and the people to stitch them. A live picture of your market and ICP, one plan across Google, AI answers and LinkedIn, the named companies it brought in, and outbound to the people who fit. A team of two or three runs it.
What you can hand to Mati.
- One B2B digital marketing plan for every channelSearch, AI answers and LinkedIn planned together, with dates, and reviewed every week.Campaign plan
- Publish at a steady paceArticles land in WordPress, HubSpot or Webflow as drafts. You approve each one.SEO
- Get cited in AI answersTrack ChatGPT, Perplexity, Gemini and Google's AI Overviews, then re-measure every fix.AI search (AEO)
- Put your founder on LinkedInPosts in each person's own voice, and who engaged with them.LinkedIn
- See which companies cameNamed companies on your site, matched to your ICP, with what they read.Leads & tracking
- Reach exactly the right peopleFind people in your own Apollo and build campaigns that rehearse before they send.Outbound
People like you, step by step.
ExampleA use case we wrote to show the work. Names and numbers are illustrative.
- Where they started.01
Dana got one plan across Google, AI answers and LinkedIn.
Campaign · 8 weeksYour approval- SEORoute planning software, compared
- AIAnswer the pricing question
- LinkedInWhy dispatch breaks at 5pm
1plan instead of three tools
- What Mati did.02
Articles land in HubSpot as drafts. She approves each one.
Can you use our product docs?
Yes. Drafted from your knowledge base, every figure sourced, waiting for your yes.
12articles in the first quarter
- What came back.03
ChatGPT and Perplexity started citing them.
AI citation rateMonth 1Month 1238%citation rate across assistants
Start where you are. Add as you grow.
- See where you stand
Starter
Measure demand in one market: your site, Search Console, and how AI answer engines cite you.
- Research
- Search Console
- AI citations
- Ask the assistant
- Run the workBest fit
Growth
Turn that picture into a campaign you can execute: writers, publishing, and a plan with dates.
Everything in Starter, plus
- Campaign plan
- Brand voice and knowledge base
- SEO writer
- Publish to your site
- and 4 more
- Capture demand
Scale
The same system across markets, plus the companies visiting your site, your company LinkedIn page, and outbound.
Everything in Growth, plus
- Leads and visitor tracking
- Prospecting and outbound
- Company LinkedIn page
- Multiple markets
Nothing goes out without you.
Every campaign rehearses first
You see every message it would send, to whom and when, before anything goes live.
Posts and articles wait for you
Articles land in your CMS as drafts and posts wait for your approval. Going live is always your click.
It runs from your own accounts
Searches run on your own Apollo, posts go from your own LinkedIn, and articles go to your own site.
The writers follow your rules
Anything a reader could check waits for somebody on your team first, and your “never say” rules apply to every draft.
Companies, never people
Visitor tracking names the company behind a visit. No visitor identity is stored.
Your questions, answered.
Weighing Mati against an agency or a stack of tools? See how they compare
We already have a marketer. Where does Mati fit?
Mati gives your marketer a system instead of a stack of tools: it does the research, the drafting and the measuring, so they spend their time deciding and approving instead of producing.
Does it work with our CMS?
Articles go to WordPress, HubSpot or Webflow as drafts. Measurement comes from Search Console and Google Analytics.
Can the writers use our product docs?
Yes. Add files, pages and notes to the knowledge base. Anything a reader could check waits for someone on your team before it goes out.
What is B2B lead generation?
B2B lead generation is finding the businesses that could buy from you and starting a conversation with the right people in them. Mati does it both ways: inbound, with articles, AI answers and LinkedIn posts that bring buyers and the names of the companies that came; outbound, with people who fit, found in your own Apollo.
What is the difference between inbound and outbound marketing?
Inbound marketing brings buyers to you with content they find for themselves; outbound marketing reaches buyers who have not found you yet. Mati runs both from one plan, so the outreach to people who fit follows the same story as your articles and posts, and you rehearse every sequence before anything is sent.
What is demand generation, and where does Mati fit?
Demand generation is the marketing that makes buyers aware of a problem, and of you, before they talk to sales. Mati runs it from one plan: articles, AI-answer fixes and LinkedIn posts that bring buyers in, then outbound to the people who fit, shown as a rehearsal until you go live.
Is Mati a B2B marketing agency?
No. Mati is an AI you hire to run your B2B GTM end to end, doing what a B2B marketing or demand generation agency does: research, positioning, the plan, content, AI answers, LinkedIn, the companies that came and outreach. You approve every piece, and a request becomes finished work in minutes.
What is account-based marketing, and can Mati support it?
Account-based marketing focuses marketing and sales on a chosen set of companies rather than a broad audience. Mati supports it from your ICP: it shows which fit companies engage on LinkedIn, names the fit companies reading your site on Scale, and builds outreach to the right people there, rehearsed before it sends.
Can AI do lead generation?
Yes. AI can research your market, write the content that draws buyers in and find the people who fit, while you approve what goes out. In Mati, AI lead generation runs from one plan: buyers come in through Google, AI answers and LinkedIn, and outreach reaches the rest, nothing sent without your yes.
How is Mati different from a stack of marketing tools?
Each tool in a stack does one job and leaves people to decide and stitch; in Mati, one plan drives every channel. Research feeds the plan, the plan feeds articles, AI answers and LinkedIn posts, and the companies they bring feed outbound. A request becomes finished work in minutes.
How do we know it's working?
A weekly review and a monthly report show what each piece returned: search, AI citations, LinkedIn engagement and, on Scale, the companies that came.
Mati for other teams.
Start with the site you already have.
One call is enough to get moving. Thirty minutes with a founder, on your site and your buyers.
Aditya GudipudiCo-founder & CEO
Prasanth RavulapalliCo-founder & CTO