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B2B outreach sequences from your own Apollo: the right people, one rehearsed path each.

LinkedIn and email sequences for B2B sales outreach, the last step of how Mati runs your GTM: your ICP and the companies already reading your site decide who to reach. Pick the people, draw the sequence, and rehearse it before anyone is contacted.

Book a callHow it works

Part of Turn readers into meetings · Scale plan

Campaign · founders of B2B teams, no marketer
  • Day 0Send a connection inviteNo pitchRehearsal
  • Wait2 daysRehearsal
  • If…They accepted the inviteTwo pathsRehearsal
  • Day 2Send a LinkedIn messageThe opener, 1st-degree connections onlyRehearsal
  • Day 5Send an emailThe guide they read, and one questionRehearsal
How it works

The SDR work, rehearsed before anyone is contacted.

  1. Step 1: Search in plain English

    Type “heads of sales at logistics companies, 50–500 people” and Mati searches your own Apollo account. It opens on a count, and searching is free.

  2. Step 2: Reveal only who you want

    Only revealing an email spends an Apollo credit, so you choose exactly who you pay for.

  3. Step 3: Draw the sequence

    Send an email, send a connection invite, send a LinkedIn message, wait, branch with If…, or stop. Mati can draft the copy for each step.

  4. Step 4: Rehearse it

    Every campaign runs in rehearsal: its real schedule, every message it would send recorded, and nobody receives anything. Live sending from your own accounts is rolling out.

Rehearsal logNothing was sent
Day 0
Connection invite to a founder at a strong-fit company, no note.
Day 2
LinkedIn message if they accept: “Most founders we talk to want to see who is on their site before they hire a first marketer…”
Held
A message with no {{company}} value and no fallback is held, not sent.
The campaign builder

Build it on a canvas. Rehearse it first.

Pick exactly who to reach and design what they receive, block by block. Live sending from your own accounts is rolling out.
Campaign · heads of sales, logisticsRehearsal
Starts here
YES
NO
This block

Send a connection invite

Optional note, up to 300 characters.

Message

Hi {{first_name}}, saw {{company}} is growing the sales team. Would be good to connect.

Names you can use
  • {{first_name}}
  • {{last_name}}
  • {{company}}
  • {{job_title}}
  • {{industry}}
  • {{city}}
  • {{sender_name}}

Anything with no value and no fallback stops that message rather than sending a gap.

Rehearsal: runs on its real schedule and records every message it would send. Nobody receives anything.
What you get

LinkedIn and email sequences, on your accounts, by your rules.

Your Apollo, your credits
People come from your own Apollo account. Searching is free and a credit is only spent when you reveal an email.
LinkedIn and email in one sequence
Connection invites with an optional note up to 300 characters, LinkedIn messages to 1st-degree connections once an invite is accepted, and emails.
Waits and branches
Wait from 12 hours up to 90 days. Branch with If… on invite accepted, email opened or email clicked.
No gaps in personalisation
Variables have fallbacks. A message with a missing value and no fallback is stopped instead of sent with a gap.
Send windows and limits
Set the timezone, days and hours each campaign sends in, and daily and weekly limits for each account.
Do-not-contact, org-wide
One do-not-contact list for the whole organisation, and nobody is enrolled in the same campaign twice, whether they arrive by email or by LinkedIn profile.
Connects to

Works with the tools you already use.

Mati connects to Apollo, LinkedIn and Email, and works from your own accounts.
  • Apollo
  • LinkedIn
  • Email
Questions

Before your first outreach sequence goes out.

What is a B2B outreach sequence?

A B2B outreach sequence is a planned series of connection invites, LinkedIn messages and emails sent to a list of prospects on a schedule, instead of one by one. Mati builds the list from your own Apollo account and runs the steps you draw, as a rehearsal first.

What is account-based marketing (ABM)?

Account-based marketing (ABM) is choosing the specific companies you want as customers and reaching the right people at each one with messages meant for them. Mati covers the outreach side: it finds the people who fit your ideal customer in your own Apollo account and runs LinkedIn and email sequences to them, rehearsed first. Visitor identification adds the companies already reading your site.

Do I need an Apollo account?

Yes. Mati searches your own Apollo account, so the people and credits are yours. Searching is free, and only revealing an email spends a credit.

What steps can a sequence include?

Six kinds of step: send an email, send a connection invite, send a LinkedIn message, wait, branch, or stop. Invites can carry an optional note up to 300 characters, LinkedIn messages go to 1st-degree connections, waits run from 12 hours to 90 days, and branches split on invite accepted, email opened or email clicked.

Will Mati message people before I’m ready?

No. Every campaign runs in rehearsal today: it keeps its real schedule and records every message it would send, and nobody receives anything. Live sending from your own accounts is rolling out.

What happens if a personalisation field is missing?

Each variable can have a fallback. If a value is missing and there is no fallback, that message is stopped instead of sent with a gap.

How does Mati protect my accounts and my list?

With send windows, account limits and one do-not-contact list. Each campaign sends only inside its send window, each account has daily and weekly limits, the org-wide do-not-contact list is always respected, and nobody is enrolled in the same campaign twice.

What does SDR mean, and does Mati replace one?

SDR stands for sales development representative: the person who finds prospects, writes the first messages and books the meeting. Mati does the finding and the writing, from your own Apollo and in your voice, and shows you the sequence as a rehearsal. You approve it; live sending is rolling out. It replaces the SDR’s prep work, not the conversation.

What are the best AI tools for sales prospecting?

The best AI tools for sales prospecting find the people who fit your buyer, write a first message in your voice, and let you check it before anything sends. Mati does all three on your own Apollo: you describe your buyer in plain English, it drafts each step of the sequence from your knowledge base, and every campaign runs as a rehearsal first.

How can AI help with business development?

AI takes the prep work out of business development: finding who fits, researching them and drafting the first messages. Mati finds the people in your Apollo, adds the companies already reading your site, and drafts LinkedIn and email sequences you approve. The conversations and the meetings stay yours.

Do I need LinkedIn Sales Navigator?

No. Mati searches your own Apollo account for the people who match your buyer, so a Sales Navigator subscription is not required. If you have one, keep using it for research; Mati’s sequences still run from your own LinkedIn and email accounts.

Where it fits

Outbound is part of turn readers into meetings. On the Scale plan.

Each plan includes the one before it, and every part works from the same plan, so one system does what would otherwise take a stack of tools. How Mati compares
  1. StarterSee where you stand
  2. GrowthGet found
  3. ScaleTurn readers into meetings

Works best withLeads & trackingLinkedInKnowledge

Talk to the founders

See who matches your buyer in Apollo.

One call is enough to get moving. Thirty minutes with a founder, on your site and your buyers.

  • Aditya GudipudiCo-founder & CEO
  • Prasanth RavulapalliCo-founder & CTO
Pick a timeUTC
Book a call

You confirm the exact time on the next step.