Marketing measurement for traffic, AI visibility and LinkedIn, in one place.
Marketing measurement means tracking what each channel returns. Mati is a website traffic tracker for your own site, with AI visibility, search clicks, click-through rate and LinkedIn measured every week. It names the companies that come to your site and traces each visit back to the post or article that brought it, and the weekly review re-plans the marketing Mati runs from what it finds.
One visibility score. Three parts.
Search counts for 40%, AI answers for 40% and traffic for 20%. It shows which way you are moving. It is an index of saved search and AI signals, not a share of buyers or proof of leads.
- Search · 40%58
- AI answers · 40%41
- Traffic · 20%66
Six sources, one place.
- Google Search Console
- Clicks, impressions, CTR and position, by query and page. Synced daily.
- Google Analytics 4
- Sessions, key events and the landing pages that convert.
- AI assistants
- ChatGPT, Perplexity, Gemini and Google AI Overviews, checked every week in each market.
- Reactions, comments and reshares on every post, and the people who engaged.
- Visitor tracking
- The companies visiting your site, the pages they read, and how long they stayed.
- Your site
- A crawl of every page, technical checks, and whether AI crawlers can read it.
Growth you can see, month by month.
Times your pages showed in Google results this month.
- Clicks
- 2,380
- Avg. position
- 11.8
- Pages in top 20
- 14
Share of your buyers' questions where an AI assistant cites you.
- Share of voice
- 29%
- Questions tracked
- 12
- Assistants
- 4
Reactions, comments and reshares on your posts this month.
- ICP-fit engagers
- 84
- Warm regulars
- 23
- Posts
- 16
Companies visitor tracking named on your site this month.
- Fit your ICP
- 38
- Came back
- 21
- From AI assistants
- 7
View as table
| Measure | Mo 1 | Mo 2 | Mo 3 | Mo 4 | Mo 5 | Mo 6 | Mo 7 | Mo 8 | Mo 9 | Mo 10 | Mo 11 | Mo 12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Search impressions | 1,400 | 2,600 | 4,100 | 6,300 | 9,200 | 13k | 18k | 24k | 31k | 39k | 49k | 61k |
| AI answer citation rate | 0% | 4% | 9% | 14% | 19% | 24% | 28% | 31% | 34% | 36% | 38% | 41% |
| LinkedIn engagement | 180 | 340 | 560 | 880 | 1,290 | 1,780 | 2,300 | 2,940 | 3,610 | 4,300 | 4,980 | 5,620 |
| Companies identified on your site | 6 | 11 | 17 | 24 | 31 | 39 | 46 | 54 | 63 | 72 | 83 | 96 |
Anonymous visits, named companies.
Add one snippet to your site. Mati names the company behind each visit, matches it to your ICP, and records the pages it read and how long it stayed. It never identifies a person.
<head>
<!-- Mati visitor tracking -->
<script async
src="…your snippet…"></script>
</head>Or add it through Google Tag Manager. Syncs several times a day.
- Visits
- 2
- First seen
- Mon
- Last seen
- Wed
- IndustryB2B softwareMatch
- Company size10 to 200 peopleMatch
- LocationUnited KingdomMatch
- Mon 11:02Who visited my website? Identify the companies4 min
- Mon 11:06Pricing1 min
- Wed 09:14Pricing2 min
- Wed 09:16What is outreach? Sequences that rehearse first3 min
How they got here, and how sure we are.
- 01
They told us
An answer on your “How did you hear about us” form. The strongest signal there is.
- 02
A link we tagged
Mati tags every link to your site in its posts and articles, so the visit traces back to the task.
- 03
Inferred
From the referring site, including AI assistants like ChatGPT and Perplexity. A floor, since copied links arrive as direct.
Which companies read which article.
Every published article shows the identified companies that read it. Every LinkedIn post shows who engaged. So you see which work brought which companies in.
- Founder-led B2B teamFits your ICP4 min
- Payroll software companyFits your ICP3 min
- Health-tech startupPartial fit2 min
A review each week, a report each month.
- Produced
- 4
- Published
- 3
- Engaged
- 107
- ICP-fit
- 6
- New companies
- 5
- Overdue
- 1
Measurement, ROI and reporting, answered.
What does Mati measure?
Mati measures every channel it runs for you: search, AI answers, LinkedIn and the companies that visit your site. That means Google Search Console and GA4 for search, the citation rate and share of voice in ChatGPT, Perplexity, Gemini and Google AI Overviews, and engagement on your LinkedIn posts. The weekly review and the monthly report bring them together.
How does website visitor tracking work?
You add one snippet to your site's head, or through Google Tag Manager. It identifies the company behind a visit, never the individual, and no visitor identity is stored. Each company is matched against your ICP by industry, company size and location.
How do you know where a visitor came from?
From one of three sources, each with its own level of confidence. They told us on a “How did you hear about us” form, they arrived on a link Mati tagged in one of its posts or articles, or it is inferred from the referring site, including AI assistants.
What is the visibility score?
An index of saved search and AI signals: 40% search, 40% AI answers and 20% traffic. It shows the direction you are moving. It is not a measured share of buyers or proof of leads.
Does Mati claim its work caused a result?
No. The monthly report grades each task as improved, flat, declined or still measuring, at 48 hours, 2 weeks and 8 weeks, and labels how the result is attributed. It does not claim causation.
Is this a website traffic checker?
For your own site, yes. Search Console gives clicks, impressions, click-through rate and position per page and query; GA4 gives sessions and key events; visitor tracking names the companies. It does not estimate traffic for sites you do not own.
How is click-through rate calculated?
Clicks divided by impressions. If a page was shown 1,000 times in Google and clicked 30 times, its CTR is 3%. Mati shows CTR per page and per query from Search Console, and flags pages whose CTR fell while their position held.
How do I define marketing ROI?
Marketing ROI is what your marketing returned, minus what it cost, divided by what it cost: (return − cost) ÷ cost. Mati supplies the evidence for the return: which companies each post and article brought in, and whether they fit your ICP. You add what a customer is worth; Mati does not claim a revenue figure.
How do you measure brand awareness?
Count how often people see you and choose to engage: search impressions, AI answers that mention you, social engagement and visits to your site. Mati measures each: impressions from Search Console, mentions and share of voice in ChatGPT, Perplexity, Gemini and Google AI Overviews, LinkedIn reactions, comments and reshares, and the companies that visit.
What should a marketing report include?
What each channel did, what changed since the last report, what the work achieved as far as you can tell, and what to do next. Mati’s monthly report grades every task at 48 hours, 2 weeks and 8 weeks, names the companies it brought in, and labels how each result is attributed; the weekly review proposes the next changes for you to approve.
Are there free marketing analytics tools?
Yes: Google Analytics 4 and Google Search Console are free, and between them cover most website and search analytics. Mati reads both and adds what they leave out: AI answers, LinkedIn engagement and the companies behind the visits, in one weekly review.
How do I calculate ROI on content?
Compare what a piece brought in with what a customer is worth. Mati shows the first: the companies a piece brought in and whether they fit. Only you know the second. The monthly report grades each task and names the companies; it does not claim a revenue figure.
How can I track my social media ROI?
Tie each post to the companies it brought in, then put your own value on those companies. Mati does this for LinkedIn: it tags every link in its posts, shows who engaged and which companies visited, and grades each task in the monthly report. You supply what a customer is worth; Mati does not claim a revenue figure.
Why is it so difficult to get a single, unified view of our performance across all social media channels?
Because each network reports its own numbers in its own dashboard, and copied links arrive as direct traffic, so the trail breaks. Mati brings LinkedIn, search, AI answers and the companies visiting your site into one weekly review and monthly report, with tagged links and three levels of attribution confidence. It covers LinkedIn, not Instagram, Facebook or TikTok.
What are the top social media management tools with customizable KPI dashboards for client reporting?
Mati is not a multi-network social media management tool, so if you report on Instagram, Facebook or TikTok, choose one built for those. For LinkedIn, search and AI answers, Mati gives each client its own workspace with a weekly review and a monthly report, and clients can be invited to see their own results, read-only.
Does Mati use Google Trends?
Not directly. Trend direction for every keyword comes from twelve months of search-volume history, so you see which clusters are rising or declining in your market without opening Google Trends.
See what Mati would measure for you.
One call is enough to get moving. Thirty minutes with a founder, on your site and your buyers.
Aditya GudipudiCo-founder & CEO
Prasanth RavulapalliCo-founder & CTO