Mati pricing: start where you are. Add as you grow.
One system in place of an agency, five or six tools and the people to run them. Each plan includes the one before it, and we agree the figure on a call, around your markets and how much you publish. Onboarding takes minutes; your visibility score is free, on the call.
- Sized by
- markets and how much you publish
- Markets
- one on Starter and Growth; several on Scale
- Articles
- a monthly cap per plan
- LinkedIn posts
- a monthly cap per plan
- AI-answer prompts
- a bank per market
- Seats
- per plan, roles for each
- See where you stand
Starter
Measure demand in one market: your site, Search Console, and how AI answer engines cite you.
- ResearchKeywords, competitors, site health, and the picture everything else runs on.
- Search ConsoleSearch clicks, impressions, queries and position.
- AI citationsHow AI answer engines cite you: scorecard, questions, citations and trends.
- Ask the assistantConversations with the assistant, kept as history.
- Run the workMost teams start here
Growth
Turn that picture into a campaign you can execute: writers, publishing, and a plan with dates.
Everything in Starter, plus
- Campaign planA rolling campaign: questions, calendar, weekly review and the report.
- Brand voice and knowledge baseYour voice, your files, and the rules the writers follow.
- SEO writerWrite, review and approve SEO articles.
- Publish to your siteArticles as drafts to WordPress, HubSpot or Webflow.
- LinkedIn writer and publishingPosts in your voice, published now or at an exact minute.
- Search conversionsOrganic sessions, key events and converting pages from Analytics.
- LinkedIn performanceEngagement on your posts, and who engaged.
- AI-answer fixesDiagnosed fixes for AI answers, then a before-and-after re-measure.
- Capture demand
Scale
The same system across markets, plus the companies visiting your site, your company LinkedIn page, and outbound.
Everything in Growth, plus
- Leads and visitor trackingCompanies identified on your site: ICP fit, visits and the people directory.
- Prospecting and outboundFind people in your own Apollo, and build campaigns that rehearse before they send.
- Company LinkedIn pageSchedule posts to your company page.
- Multiple marketsKeyword data and campaign plans per country, not one blended view.
Growth runs the work. Scale captures the demand it creates.
| What you get | Starter | Growth | Scale |
|---|---|---|---|
| See where you stand | |||
| Research | |||
| Search Console | |||
| AI citations | |||
| Ask the assistant | |||
| Run the work | |||
| Campaign plan | |||
| Brand voice and knowledge base | |||
| SEO writer | |||
| Publish to your site | |||
| LinkedIn writer and publishing | |||
| Search conversions | |||
| LinkedIn performance | |||
| AI-answer fixes | |||
| Capture demand | |||
| Leads and visitor tracking | |||
| Prospecting and outbound | |||
| Company LinkedIn page | |||
| Multiple markets | |||
| By the numbers | |||
| Markets | 1 | 1 | Several |
Where you stand: search clicks and positions, and how AI answers cite you.
What each piece won: organic sessions and converting pages, and who engaged on LinkedIn.
Who came: the companies visiting your site, matched to your ideal customer, in every market.
Choose Growth if
- you sell in one market and want inbound running every week;
- you want articles and LinkedIn posts written in your voice and published on your approval;
- you want to see what each piece won in traffic, conversions and engagement.
Choose Scale if
- you want the companies visiting your site named and matched to your ideal customer;
- you want outbound to the people who fit, rehearsed before anything is sent;
- you sell in more than one country, or post from your company LinkedIn page.
Value it against the whole job, not against one tool.
Five or six tools, and the people to run them
- Market, ICP and keyword researchAn SEO suite such as Semrush£113
- SEO articlesAn optimisation tool such as Surfer SEO£45
- Writing the articlesA freelance copywriter, three days a month£1,320
- AI-answer trackingAn AI-visibility tracker such as Surfer AI Search Analytics£72
- LinkedIn postsA LinkedIn writing and scheduling tool such as Taplio£30
- Website visitor identificationA visitor identification tool such as Leadfeeder£96
- Outbound sequencesA sequencing tool such as lemlist£52
- Following up the leadsA sales development representative (SDR)£2,455
- Running it all, every weekTwo people: a content manager and an SEO manager£8,615
One system runs all of it
- Every one of those jobs, from one plan
- One person approving, minutes a week
- Inbound that turns into named companies, then outbound
- Onboarding
- Minutes
- Request to finished work
- Minutes
- Pipelines
- Every day, every week
- Market and competitor comparisonDaily
- Google metrics: clicks, impressions, positionsDaily
- Companies visiting your site, and leadsDaily
- Outbound, on each sequence's own scheduleDaily
- Keyword research and clustersWeekly
- AI-answer visibilityWeekly
One plan, sized on a call
Your first month. Then it compounds.
- Day 1
Mati learns your market
Connect Search Console, LinkedIn and your site in minutes. Mati reads your market, ICP, competitors and trends, and drafts the plan the same day.
- Week 1
You start showing up
Your first articles and posts are ready to approve within minutes of asking, and AI answers are measured.
- Week 2
Tracking goes on
The visitor-tracking snippet goes on your site, and the companies reading your content start to show up.
- Week 3
The first review
The weekly review shows what moved and proposes what to change next. You approve.
Inbound starts to carry weight
Articles begin to rank, AI assistants start citing you, and the companies coming back to your site become a list worth calling.
It compounds
A library of articles and posts keeps bringing companies in, and every campaign plan learns from the last one.
It never goes stale
Your market, Google metrics and the companies visiting are refreshed daily; keywords and AI answers weekly. The weekly review proposes what to change; you approve.
Plans, answered.
Why aren't prices listed?
Every plan is priced by how many markets you sell in and how much you publish, so the exact figure is agreed on a 30-minute call with a founder. The first step is free: we run your visibility score on the call, before you commit to anything.
Can I start small and add later?
Yes. Each plan includes the one before it, so you can start with Starter or Growth and add Scale when you want visitor tracking, outbound and more markets.
How does Mati's pricing compare with an agency?
A Mati plan replaces a retainer, a stack of tools and most of the hours to run them. An agency bills for people’s time and reports monthly; Mati refreshes your market every day and turns a request into finished work in minutes.
What does Mati replace?
The research suite, the SEO writer and optimiser, the AI-answer tracker, the LinkedIn tool, the visitor identification tool, the sequencer, and the two or three people who would plan and run them every week.
Do I need Sales Navigator or extra Apollo credits?
Sales Navigator, no. Outbound runs from your own Apollo account; searching is free there and only revealing an email spends an Apollo credit, so you choose exactly who you pay for.
Is there a trial?
Yes. There is a seven-day evaluation with three LinkedIn drafts and three articles, so you can see the writing before you commit.
Find the right plan on a call.
One call is enough to get moving. Thirty minutes with a founder, on your site and your buyers.
Aditya GudipudiCo-founder & CEO
Prasanth RavulapalliCo-founder & CTO