A B2B marketing strategy plan from your own data, dated and owned.

A B2B marketing strategy plan says what you will publish, where and why, tied to the buyers you want and the offer you sell. Mati builds yours from your own search, site and LinkedIn data rather than a blank template, and turns it into dated tasks.

Marketing planning is deciding who you will reach, with what message, on which channels and when, then checking the results and adjusting. Mati does it every week: it builds the campaign from your data, and a weekly review re-plans from what moved.

A campaign plan sets one goal and one story, then lays out every piece of work across channels, with dates and owners, for a fixed window. Mati’s campaigns run 6 to 12 weeks, so the article, the AI answer and the LinkedIn post move together.

A content calendar is the dated schedule of everything you will publish, on which channel, by whom and why. In Mati it is the campaign plan itself: articles, AI-answer questions and LinkedIn posts on one calendar, today’s tasks first.

A content marketing plan is the schedule of what you publish, where and why: articles for search, answers for AI assistants and posts for LinkedIn. In Mati it is part of one campaign plan, built from your own data.

Campaigns run as rolling windows of 6 to 12 weeks. The length depends on how much you want to publish and how much of earlier plans your team actually shipped.

No. Mati drafts the articles and posts and you approve them. Each task says who owns it, and the plan only schedules what your team can realistically review.

Each part of the campaign story runs on all three channels at once. An article ranks for the search, Mati tracks the same question in AI answers, and LinkedIn posts put the idea in front of people.

A weekly review shows what moved and proposes changes for you to approve. A monthly report grades every task at 48 hours, 2 weeks and 8 weeks after it shipped.

A marketing plan template should include your goal, the buyer you are reaching, the offer, the channels, a dated calendar of work with owners, and how you will measure it. Mati’s plan fills each one in from your own data. It lists the clusters to write for, the AI questions to win, the LinkedIn posts and the outreach lists, each dated and owned. For a worked example, read the marketing strategy for a 30-person B2B company on the blog.

Not by that name, but every task is specific, dated and owned, and the monthly report grades it at 48 hours, 2 weeks and 8 weeks. The plan only schedules what your team can realistically review, and it starts from the offer and buyer you chose, which keeps it achievable and relevant.

Pick the network your buyers use, usually LinkedIn for B2B, decide the story you will tell, set how often each person posts, and tie every post to a goal. Mati plans the LinkedIn side: posts per person per week, each with a date, a format and the campaign beat it carries. It does not plan other social networks.

The most effective ones meet buyers where they research: content that ranks on Google, answers AI assistants cite, LinkedIn posts in the founder’s voice, and outreach to companies that fit. Mati’s plan uses each one where the research shows demand for it, and runs them as one campaign.