Your AI knowledge base: your facts, your tone of voice, and what never to say.

An AI-powered knowledge base stores what a company knows so AI can search it, answer from it and write with it. Mati’s is the set of facts, proof and rules its writers are allowed to use about your company. It holds your uploaded material, the claims you have approved, and the things you never say.

Writers draw only on the material you uploaded. Any claim a reader could check waits for human review before it can be used, and the writer won’t invent a customer, a number or a quote.

Case studies, product sheets and other documents that describe what you sell and the results you have delivered.

An approved claim is a statement a reader could check, like a number, a customer or a result, that someone on your team has reviewed. Until it is approved, no writer can use it.

A “never say” rule is something the writers must never state about your company, such as a claim you can’t back or a competitor you won’t name. It applies to every writer as soon as you save it.

Brand tone of voice is how your company sounds in writing: the words you choose, how formal you are, and what you never say. In Mati, your voice is one of the seven kinds of statement the knowledge base holds, alongside facts, rules, what you offer, who you serve, your position and your definitions, and every writer draws on it.

Brand guidelines are the rules for how your brand looks and sounds: logo and colours, tone of voice, key messages and words to avoid. Mati follows the writing side. Upload them like any other document; your files become sourced statements, including your voice and your rules, and every writer follows them.

A brand messaging framework sets out what you say about your company: who you serve, what you offer, how you differ and the proof behind it. Mati’s knowledge base holds those same parts as statements every writer draws on, so your messaging stays consistent across articles, posts and outreach.

No, it is not a wiki for your team: it is the knowledge base Mati’s writers draw on. You can still explore it as a graph and ask it questions, and answers come back in your own approved sentences, each with its source.

Yes. Ask a question and Mati answers with your own approved sentences, word for word, each with the file it came from. It never adds anything, so you see exactly what the writers know.