Mati vs Taplio for LinkedIn.
Taplio helps people grow on LinkedIn. Mati runs LinkedIn as one channel of the whole go-to-market: posts from the same plan as your articles and AI answers, the companies that engaged, and outbound to the people who fit.
One system, or Taplio and everything around it.
| The job | Mati | Taplio, and the rest |
|---|---|---|
| What it is | MatiOne system that runs your go-to-market, from research to outreach | Taplio, and the restAn AI tool to grow on LinkedInsource |
| Understands your market | MatiMarket and competitors compared daily; keywords refreshed weekly | Taplio, and the restA library of 5M+ viral posts for ideassource |
| Knows your business | MatiA knowledge base of your voice, offers and approved claims | Taplio, and the restAI drafts in your voicesource |
| Decides what to do next | MatiTargets the keyword clusters and audiences most likely to buy; you approve | Taplio, and the restSuggests ideas working in your niche; you choosesource |
| Channels it runs | MatiGoogle, AI answers and LinkedIn, then outbound by LinkedIn and email | Taplio, and the restLinkedInsource |
| Turns attention into leads | MatiNames the companies that came, scored against your ICP | Taplio, and the restLead lists from people who engaged, and a lead databasesource |
| Follows up with outbound | MatiSequences to the people who fit, rehearsed before they send | Taplio, and the restLinkedIn DMs and connection requests, in bulk or automaticsource |
| Learns from results | MatiA weekly review re-plans from what each piece won | Taplio, and the restPost, audience and engagement analyticssource |
| From request to finished work | MatiMinutes | Taplio, and the restBuilt for 10 minutes a day on LinkedInsource |
| Onboarding | MatiMinutes: connect your site, Search Console and LinkedIn | Taplio, and the restSelf-serve, with a 7-day free trialsource |
| People it takes to run | MatiOne person approving, minutes a week | Taplio, and the restEach person on their own profile; teams can share draftssource |
Where Taplio fits.
Taplio is an AI tool for growing on LinkedIn, used for personal brands, by agencies and for employee advocacy: AI post ideas and drafts, a library of viral posts for inspiration, scheduling, analytics and lead lists built from engagement.
It fits a creator, consultant or founder whose main channel is LinkedIn and who wants to post more often and grow an audience.
Where Mati fits.
Mati is an AI that runs your marketing end to end. Its LinkedIn writer starts each post from a task in the campaign plan, which comes from your market, ICP and keyword research, so posts carry the same story as your articles and AI answers.
It fits a team where the founder and colleagues each post from their own profile, the company page posts too, and the question is which companies engaged and who to reach next, not how many impressions a post got.
Not one tool against another. Everything it takes, against one system.
Starting from Taplio
- Market, ICP and keyword researchAn SEO suite such as Semrush£113
- SEO articlesAn optimisation tool such as Surfer SEO£45
- Writing the articlesA freelance copywriter, three days a month£1,320
- AI-answer trackingAn AI-visibility tracker such as Surfer AI Search Analytics£72
- LinkedIn postsTaplio Starter£30
- Website visitor identificationA visitor identification tool such as Leadfeeder£96
- Outbound sequencesA sequencing tool such as lemlist£52
- Following up the leadsA sales development representative (SDR)£2,455
- Running it all, every weekTwo people: a content manager and an SEO manager£8,615
Taplio on its own: $39 a month, billed monthly. Taplio lists its plans on its own site; yearly billing costs less.
One system runs all of it
- Every one of those jobs, from one plan
- One person approving, minutes a week
- Inbound that turns into named companies, then outbound
- Onboarding
- Minutes
- Request to finished work
- Minutes
- Pipelines
- Every day, every week
- Market and competitor comparisonDaily
- Google metrics: clicks, impressions, positionsDaily
- Companies visiting your site, and leadsDaily
- Outbound, on each sequence's own scheduleDaily
- Keyword research and clustersWeekly
- AI-answer visibilityWeekly
One plan, sized on a call
Plans: Starter, Growth and Scale. What each plan includes
Three steps to your first approved draft.
Step 1: Connect each person’s LinkedIn
Each teammate connects their own profile in minutes, so posts go out from the person who owns them. The company page is scheduled from the same place.
Step 2: Start from the plan
Mati builds a campaign plan from your own data, and each post starts from one of its tasks, with your knowledge base behind it.
Step 3: Approve, publish, see who engaged
Approve each post, publish now or at an exact minute, then see the companies engaging, the people who fit your ICP and your warm regulars.
Mati vs Taplio, answered.
Is Mati a Taplio alternative?
Yes, for B2B teams who want LinkedIn run as part of the whole go-to-market. Mati writes posts from the same plan as your articles and AI answers, and shows which companies and ICP-fit people engaged.
What is the difference between Mati and Taplio?
Taplio is built for LinkedIn; Mati is a system that runs LinkedIn, search, AI answers, leads and outbound from one plan, refreshed by daily and weekly pipelines.
Does Mati post to LinkedIn automatically?
Only when you tell it to. You approve each post, then publish it now or pick an exact time. Nothing goes out on its own.
How much does Mati cost compared with Taplio?
Taplio starts from $39 a month, billed monthly, for LinkedIn alone. Mati is one plan, sized on a call, covering LinkedIn, search, AI answers, leads and outbound.
Can Mati post to a LinkedIn company page?
Yes. Company page posts are scheduled from Mati on the Scale plan, and personal posts publish from each person’s own connected profile.
See what Mati would do in place of Taplio.
One call is enough to get moving. Thirty minutes with a founder, on your site and your buyers.
Aditya GudipudiCo-founder & CEO
Prasanth RavulapalliCo-founder & CTO