Draft: the prices and facts about a marketing agencyon this page are placeholders to confirm before it goes live.
Mati vs a marketing agency for B2B growth.
An agency sells people's time, reports monthly and starts after weeks of discovery. Mati is a system that reads your market every day, makes the work in minutes, names the companies it brings and follows up with outbound.
One system, or a marketing agency and everything around it.
| The job | Mati | A marketing agencyDraft |
|---|---|---|
| What it is | MatiOne system that runs your go-to-market, from research to outreach | A marketing agencyA team billed for its time, on a retainer |
| Understands your market | MatiMarket and competitors compared daily; keywords refreshed weekly | A marketing agencyA discovery phase at the start, revisited at quarterly reviews |
| Knows your business | MatiA knowledge base of your voice, offers and approved claims | A marketing agencyBriefing documents and onboarding calls |
| Decides what to do next | MatiTargets the keyword clusters and audiences most likely to buy; you approve | A marketing agencyAn account manager, from a monthly plan |
| Channels it runs | MatiGoogle, AI answers and LinkedIn, then outbound by LinkedIn and email | A marketing agencyWhichever channels the retainer covers |
| Turns attention into leads | MatiNames the companies that came, scored against your ICP | A marketing agencyTraffic and ranking reports; companies rarely named |
| Follows up with outbound | MatiSequences to the people who fit, rehearsed before they send | A marketing agencyUsually a second agency or an in-house SDR |
| Learns from results | MatiA weekly review re-plans from what each piece won | A marketing agencyA monthly report and a call |
| From request to finished work | MatiMinutes | A marketing agencyDays to weeks, through an account manager |
| Onboarding | MatiMinutes: connect your site, Search Console and LinkedIn | A marketing agency2 to 6 weeks of briefs and discovery |
| People it takes to run | MatiOne person approving, minutes a week | A marketing agencySomeone of yours to brief and manage the agency |
Where a marketing agency fits.
A marketing agency is a team you rent: strategists, writers and account managers who learn your business through discovery, agree a monthly plan and report on it once a month. Their data is as fresh as the last report.
It fits a company that wants people to own a channel end to end, has the budget for a retainer and the time to brief, review and manage the relationship.
Where Mati fits.
Mati is an AI that runs your marketing end to end. It keeps a live picture of your market, ICP, competitors and trends from pipelines that run daily and weekly, plans the campaign, writes the articles, AI answers and posts in your voice, names the companies that came, and builds outbound to the people who fit.
It fits a team of two or three who want what an agency and a stack of tools would do, run as one process, with every piece ready to approve in minutes rather than booked into next month.
Not one tool against another. Everything it takes, against one system.
Starting from a marketing agency
- Research, SEO articles, AI answers and LinkedInA full-service agency retainer, at the low end£3,500
- Website visitor identificationA visitor identification tool such as Leadfeeder£96
- Outbound sequencesA sequencing tool such as lemlist£52
- Following up the leadsA sales development representative (SDR)£2,455
- Briefing and managing the agencyA quarter of a marketing manager's time£1,186
a marketing agency on its own: £3,500 to £16,750 a month for full service. Agencies set their own retainers; ranges vary by scope and seniority.
One system runs all of it
- Every one of those jobs, from one plan
- One person approving, minutes a week
- Inbound that turns into named companies, then outbound
- Onboarding
- Minutes
- Request to finished work
- Minutes
- Pipelines
- Every day, every week
- Market and competitor comparisonDaily
- Google metrics: clicks, impressions, positionsDaily
- Companies visiting your site, and leadsDaily
- Outbound, on each sequence's own scheduleDaily
- Keyword research and clustersWeekly
- AI-answer visibilityWeekly
One plan, sized on a call
Plans: Starter, Growth and Scale. What each plan includes
Three steps to your first approved draft.
Step 1: Connect in minutes
Connect your site, Search Console and LinkedIn. Mati reads your market, competitors and buyers the same hour, so there is no discovery phase to wait for.
Step 2: Keep what the agency built
Your published articles stay where they are. Mati starts from the pages you already rank with and the questions your buyers already ask.
Step 3: Approve the first week
Mati proposes the plan and the first articles and posts. You approve them in minutes, and the weekly review takes it from there.
Mati vs a marketing agency, answered.
Is Mati a marketing agency alternative?
Yes. Mati does the research, planning, writing, publishing, lead identification and outbound an agency and its tools would, as one system, refreshed every day and ready to approve in minutes.
What is the difference between Mati and a marketing agency?
An agency sells people's time; Mati is a system. An agency plans monthly from a discovery it ran once; Mati compares your market and reads Google and your visitors daily, refreshes keywords and AI answers weekly, and re-plans from what each piece won.
How much does a B2B marketing agency cost compared with Mati?
A UK agency retainer runs £3,500 to £16,750 a month for full service, before the tools and the person who manages it. Mati is one plan, sized on a call, covering research, content in every channel, leads and outbound.
How fresh is the data Mati works from?
Days old at most. Your market, competitors, Google metrics and visiting companies refresh daily, keywords and AI-answer visibility weekly, and every article and post is written from the latest data, not last month's report.
How long does onboarding take?
Minutes. Connect your site, Search Console and LinkedIn and Mati reads your market, competitors and buyers straight away. An agency's discovery and strategy phase usually takes weeks.
Do I still need people if I use Mati?
One owner is enough. Mati does the work and every article, post and message waits for that person's approval, which takes minutes a week. A team of two or three can run inbound and outbound this way.
See what Mati would do in place of a marketing agency.
One call is enough to get moving. Thirty minutes with a founder, on your site and your buyers.
Aditya GudipudiCo-founder & CEO
Prasanth RavulapalliCo-founder & CTO