Mati vs Leadfeeder for visitor identification.
Leadfeeder names the companies that visit your site. Mati runs the whole loop: it creates the visits with articles, AI answers and posts, names the companies that came and what brought them, then builds outbound to the people who fit.
One system, or Leadfeeder and everything around it.
| The job | Mati | Leadfeeder, and the rest |
|---|---|---|
| What it is | MatiOne system that runs your go-to-market, from research to outreach | Leadfeeder, and the restA B2B website visitor identification toolsource |
| Understands your market | MatiMarket and competitors compared daily; keywords refreshed weekly | Leadfeeder, and the restCompany and contact data on each visitorsource |
| Knows your business | MatiA knowledge base of your voice, offers and approved claims | Leadfeeder, and the restYour ICP, to segment best-fit visitorssource |
| Decides what to do next | MatiTargets the keyword clusters and audiences most likely to buy; you approve | Leadfeeder, and the restLeadfeeder AI prioritises leads; your team actssource |
| Channels it runs | MatiGoogle, AI answers and LinkedIn, then outbound by LinkedIn and email | Leadfeeder, and the restYour website, CRM and B2B display adssource |
| Turns attention into leads | MatiNames the companies that came, scored against your ICP | Leadfeeder, and the restVisiting companies, prioritised, with contactssource |
| Follows up with outbound | MatiSequences to the people who fit, rehearsed before they send | Leadfeeder, and the restPushes accounts to your CRM; automates outreach and retargetingsource |
| Learns from results | MatiA weekly review re-plans from what each piece won | Leadfeeder, and the restWhere each visitor came from and how they engagedsource |
| From request to finished work | MatiMinutes | Leadfeeder, and the restReal-time alerts on visiting accountssource |
| Onboarding | MatiMinutes: connect your site, Search Console and LinkedIn | Leadfeeder, and the restAbout 4 minutes from setup to the first identified companiessource |
| People it takes to run | MatiOne person approving, minutes a week | Leadfeeder, and the restMarketing and sales, working the same signalssource |
Where Leadfeeder fits.
Leadfeeder, the company formerly called Dealfront, is a B2B website visitor identification tool: it names the companies on your site, shows where they came from, and syncs them to CRMs such as HubSpot and Pipedrive, with verified contact data on its higher plans.
It fits a sales team that already has the traffic and wants a list of companies to follow up, inside the CRM it works from.
Where Mati fits.
Mati is an AI that runs your marketing end to end. It makes the traffic first, with articles, AI answers and LinkedIn posts planned from your market and ICP, then names the companies that came, what they read and how they found you. It never identifies the individual visitor.
It fits a team that wants the whole loop in one place: content that brings the right companies, the companies named and scored, and outbound to the people who fit, rehearsed before it sends.
Not one tool against another. Everything it takes, against one system.
Starting from Leadfeeder
- Market, ICP and keyword researchAn SEO suite such as Semrush£113
- SEO articlesAn optimisation tool such as Surfer SEO£45
- Writing the articlesA freelance copywriter, three days a month£1,320
- AI-answer trackingAn AI-visibility tracker such as Surfer AI Search Analytics£72
- LinkedIn postsA LinkedIn writing and scheduling tool such as Taplio£30
- Website visitor identificationLeadfeeder Discover£96
- Outbound sequencesA sequencing tool such as lemlist£52
- Following up the leadsA sales development representative (SDR)£2,455
- Running it all, every weekTwo people: a content manager and an SEO manager£8,615
Leadfeeder on its own: a free Lite plan; paid plans from €113 a month, billed monthly. Leadfeeder lists its plans on its own site; prices rise with the companies identified, and annual billing costs less.
One system runs all of it
- Every one of those jobs, from one plan
- One person approving, minutes a week
- Inbound that turns into named companies, then outbound
- Onboarding
- Minutes
- Request to finished work
- Minutes
- Pipelines
- Every day, every week
- Market and competitor comparisonDaily
- Google metrics: clicks, impressions, positionsDaily
- Companies visiting your site, and leadsDaily
- Outbound, on each sequence's own scheduleDaily
- Keyword research and clustersWeekly
- AI-answer visibilityWeekly
One plan, sized on a call
Plans: Starter, Growth and Scale. What each plan includes
Three steps to your first approved draft.
Step 1: Add one snippet
Paste Mati’s snippet into your site’s <head> or install it through Google Tag Manager, in minutes. Identified companies start to appear, synced several times a day.
Step 2: Describe your ideal customer
Set the industry, size and location you sell to, and every company is marked as a fit, a partial fit or not a fit.
Step 3: Connect the content
As Mati publishes articles and posts, each one shows the companies that read it, so you can see which work brings buyers, and reach them.
Mati vs Leadfeeder, answered.
Is Mati a Leadfeeder alternative?
Yes, for B2B teams who want to create the visits as well as name them. Mati brings companies with content, scores them against your ICP, and shows what brought them. It names companies, never individual visitors.
What is the difference between Mati and Leadfeeder?
Leadfeeder identifies visitors for sales follow-up; Mati is a system that runs the whole loop. It writes the articles, AI answers and LinkedIn posts that bring companies, names them, and builds outbound to the people who fit.
Does Mati identify individual visitors?
No. Mati identifies companies only and stores no visitor identity. The people directory lists people at the company by name and role, with no emails or phone numbers.
How much does Mati cost compared with Leadfeeder?
Leadfeeder offers a free Lite plan; paid plans from €113 a month, billed monthly. Mati is one plan, sized on a call; visitor tracking comes with the content that brings the visits, on Scale.
How does Mati know how a visitor found us?
At one of three levels of confidence: the visitor told you on a “How did you hear about us” form, they came through a link Mati tagged, or it is inferred from the referring site. Visits from AI assistants are detected by referrer.
See what Mati would do in place of Leadfeeder.
One call is enough to get moving. Thirty minutes with a founder, on your site and your buyers.
Aditya GudipudiCo-founder & CEO
Prasanth RavulapalliCo-founder & CTO