Mati vs Jasper for B2B content.
Jasper writes what a marketer asks for. Mati works out what to ask for: it reads your market and buyers, plans the campaign, writes for search, AI answers and LinkedIn, then names the companies that came and follows up.
One system, or Jasper and everything around it.
| The job | Mati | Jasper, and the rest |
|---|---|---|
| What it is | MatiOne system that runs your go-to-market, from research to outreach | Jasper, and the restAI agents for marketing content workflowssource |
| Understands your market | MatiMarket and competitors compared daily; keywords refreshed weekly | Jasper, and the restResearch agents on Business; bring your own on Prosource |
| Knows your business | MatiA knowledge base of your voice, offers and approved claims | Jasper, and the restBrand Voice, Knowledge and Audiencessource |
| Decides what to do next | MatiTargets the keyword clusters and audiences most likely to buy; you approve | Jasper, and the restYour marketers, who run its agentssource |
| Channels it runs | MatiGoogle, AI answers and LinkedIn, then outbound by LinkedIn and email | Jasper, and the restContent for multi-channel campaignssource |
| Turns attention into leads | MatiNames the companies that came, scored against your ICP | Jasper, and the rest– Needs a visitor identification toolsource |
| Follows up with outbound | MatiSequences to the people who fit, rehearsed before they send | Jasper, and the rest– Needs a sequencing toolsource |
| Learns from results | MatiA weekly review re-plans from what each piece won | Jasper, and the restMeasures your brand across AI answer enginessource |
| From request to finished work | MatiMinutes | Jasper, and the restFast at scale once briefed: 7,500 descriptions in 24 hours for Adidassource |
| Onboarding | MatiMinutes: connect your site, Search Console and LinkedIn | Jasper, and the restSelf-serve, with a 7-day free trial; Business through salessource |
| People it takes to run | MatiOne person approving, minutes a week | Jasper, and the restA marketing team, from one seat on Prosource |
Where Jasper fits.
Jasper is an AI content platform for marketing teams: agents for marketing workflows, with Brand Voice, Knowledge and Audiences that keep each draft on brand, and, on Business, agents for research and AI-answer optimisation.
It fits a marketing team that already knows what it wants to say and where, and wants to write more of it, faster.
Where Mati fits.
Mati is an AI that runs your marketing end to end. The writing is one step: before it, Mati reads your market, ICP, competitors and trends and picks the keyword clusters and audiences to target; after it, Mati publishes, tracks AI answers, names the companies that read the work and builds outbound to them.
It fits a team of two or three who want the thinking and the follow-up done too, with each piece ready to approve in minutes.
Not one tool against another. Everything it takes, against one system.
Starting from Jasper
- Market, ICP and keyword researchAn SEO suite such as Semrush£113
- SEO articlesJasper Pro, one seat£52
- Writing the articlesA freelance copywriter, three days a month£1,320
- AI-answer trackingAn AI-visibility tracker such as Surfer AI Search Analytics£72
- LinkedIn postsA LinkedIn writing and scheduling tool such as Taplio£30
- Website visitor identificationA visitor identification tool such as Leadfeeder£96
- Outbound sequencesA sequencing tool such as lemlist£52
- Following up the leadsA sales development representative (SDR)£2,455
- Running it all, every weekTwo people: a content manager and an SEO manager£8,615
Jasper on its own: $69 per seat a month, billed monthly. Jasper lists its plans on its own site; yearly billing costs less, and Business is priced by its sales team.
One system runs all of it
- Every one of those jobs, from one plan
- One person approving, minutes a week
- Inbound that turns into named companies, then outbound
- Onboarding
- Minutes
- Request to finished work
- Minutes
- Pipelines
- Every day, every week
- Market and competitor comparisonDaily
- Google metrics: clicks, impressions, positionsDaily
- Companies visiting your site, and leadsDaily
- Outbound, on each sequence's own scheduleDaily
- Keyword research and clustersWeekly
- AI-answer visibilityWeekly
One plan, sized on a call
Plans: Starter, Growth and Scale. What each plan includes
Three steps to your first approved draft.
Step 1: Bring your voice
Upload your guidelines, pages and posts. Mati’s knowledge base keeps your voice, your offers and the claims you approve, and every writer follows it.
Step 2: Let the plan pick the work
Mati builds the campaign from your search data, competitors and buyers in minutes, so nobody writes a prompt to decide what comes next.
Step 3: Approve and publish
Approve the brief and the draft. Articles go to your CMS, posts to LinkedIn, and each one shows what it won and which companies came.
Mati vs Jasper, answered.
Is Mati a Jasper alternative?
Yes, for B2B teams who want growth run for them, not only copy written. Mati decides what to write from your market, writes it in your voice, publishes it and shows which companies it brought.
What is the difference between Mati and Jasper?
Jasper is an AI content platform for marketers; Mati is an AI that runs your marketing end to end. Mati’s daily and weekly pipelines keep the market picture current, the plan picks the work, and the results feed leads and outbound.
Does Mati write in our brand voice?
Yes. The writers learn your voice from your own posts, pages and files, and follow the rules you set, including words they must never use and claims they may make.
How much does Mati cost compared with Jasper?
Jasper starts from $69 per seat a month, billed monthly, for the writing alone; research, publishing, leads and the people who run them are extra. Mati is one plan, sized on a call, for the whole job.
Does Mati publish to our website?
Yes, as drafts. Approved articles go to WordPress, HubSpot or Webflow, and you press publish.
See what Mati would do in place of Jasper.
One call is enough to get moving. Thirty minutes with a founder, on your site and your buyers.
Aditya GudipudiCo-founder & CEO
Prasanth RavulapalliCo-founder & CTO